Question 1

How is this different from Synthesia or HeyGen?

Accepted Answer

Those are avatar tools — a person presenting on a slide. They work for training and internal comms. They don't work for product marketing, where you need cinematic visuals of your product in motion with a consistent persona walking the viewer through it.

Question 2

How is character consistency actually solved?

Accepted Answer

You lock a character reference once. Every scene in every video uses that same reference. Same face, outfit, lighting baseline. Not stitched stock footage of different stock actors.

Question 3

Will it work for our 7-minute walkthrough?

Accepted Answer

Yes. Up to 10 minutes, single continuous narrative, consistent character throughout.

Question 4

How does pricing work?

Accepted Answer

Flat monthly plans with a generous credit allowance sized to your team. Most B2B marketing teams on the Teams plan never hit the ceiling. If you do, you can top up or move up a tier — no surprise overages, no rationing mid-launch.

Question 5

Can our whole team use it?

Accepted Answer

Yes — the Teams plan includes 5 seats and a shared brand kit so a producer can render, a manager can iterate, and a brand lead can sign off before publish. Built for a small marketing pod, not a single creator.

Question 6

How long until we can ship our first video?

Accepted Answer

Most teams ship their first walkthrough in week one — from briefing the character and brand kit, to generating a full 10-minute video ready for paid, web, or sales hand-off.

For B2B SaaS product marketing teams

Cinematic product videos.

One tool. Every format.

Consistent character and product across every scene.

Book a 15-min demo

No credit card required · Demo runs 15 minutes

You've outgrown the stock-footage videos.

Frameloop is the answer to all four.

Two things you can't get

Character consistency and true walkthrough length — without the stock-footage stitching.

From brief to ship in two steps

Frameloop vs. InVideo vs. Synthesia

InVideo

Use cases

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DP

Head of product marketing · B2B SaaS

Here's what our users have to say

Chris G.

Perry Josef

Valentina Ferraz

Frequently asked Product marketing video, character consistency, walkthrough length, and how teams collaborate.

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Most teams ship their first walkthrough in week one.