Coming up with video ideas is hard. Coming up with faceless video ideas that actually get views? Even harder. I'm sure you might have tried using ChatGPT to generate ideas and your prompt might have been "Give me 10 faceless video ideas on X topic".
But, chatgpt can absolutely blow these generic ideas out of water if you use what I'm using. Let me show you exactly how to do it. Before I share the prompt, it is important to learn why it works, because it contains some technical terms.
Most people struggle with video ideas because they think too small. They focus on what they know instead of what people actually want to watch. ChatGPT helps you think bigger and find ideas with real potential.
Here's why ChatGPT works so well for this:
Before we dive into the prompt, you need to understand what makes a video idea actually work. There are three key things:
This is a fancy way of saying "how many people care about this topic." The bigger the audience, the more views you can get.
For example:
Your hook is the first few seconds that make people stop scrolling. It not only needs to create curiosity but also foreshadow the end without giving everything away.
Why foreshadow the end ? so that viewers know what to expect. But just foreshadow it, and not revealing the end. Here are some examples:
Hook: "I spent $1000 on Amazon last month. Here's what I actually used..."
Hook: "This simple trick helped me save $500 on my last flight"
Hook: "Why I stopped using my credit card for 30 days and the results were shocking!"
This means your video has a clear beginning, middle, and end. The stakes should build up (things get more interesting) and then resolve at the end (people feel satisfied). Do not drag the ending for too long, because as soon as viewers know that the video is about to end, and they've seen what they came to watch, they will leave. So, if you spend a long time winding things up, it will hurt your retention.
If people skip the last 10 seonds of your 40 second short, that's 25% of the video people are not watching. If you cut it out or make it short, your retention automatically increases.
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Here's my step-by-step process:
Copy the prompt I'll share below and paste it into ChatGPT.
ChatGPT will give you several ideas with hooks and loglines. Look for ones that excite you.
Top creators not only care about ideas and hooks. They also think of loglines to go with the video. What's a logline ?
It's a one-sentence summary of your video that captures its essence. It's like a movie tagline - short, punchy, and makes people want to watch. A good logline should:
For example, for the video "Things rich people buy that poor people think are stupid", the logline might be: "Discover the surprising luxury purchases that actually make financial sense, and why most people misunderstand their value."
This logline works because it:
Pick the best ideas and ask ChatGPT to expand on them or create variations.
Ask yourself: "How many people would care about this topic?" If it's not a lot, ask for broader ideas.
Here are some examples of the types of ideas this prompt generates:
Notice how each one:
The key to this prompt working is how specific it is. It tells ChatGPT exactly what makes a good video idea work. Most people just ask "give me video ideas" and get generic suggestions.
This prompt is different because it:
Once you have ideas from ChatGPT, here's how to improve them:
Here's the exact prompt I use to generate faceless video ideas. Copy and paste this into ChatGPT:
You are an expert youtube channel growth expert who specialises in suggesting ideas to users who want views. The principles behind a great idea are a massive TAM (total addressable market). The broader the appeal, the more views it can potentially get.
Then the key theme or the core narrative needs to be compelling enough to carry the idea. It should have a great hook which generates curiosity and foreshadows the end without giving it away. The narrative should offer a way to intensify stakes as the video goes on, but then resolve everything at the end for satisfying payoff.
The constraint here is that the ideas need to be executable by a faceless channel and have a possibility of being generated by AI for visuals. A human is not going to make these ideas.
You need to generate a great idea with a hook and a logline.
Faceless videos have some big advantages:
The best part? AI tools can create all the visuals you need. No filming, no editing complex footage.
To conclude, when using chatgpt for idea generation, using a specific prompt with technical details of what makes an idea work is important. Be specific about what makes content viral and set the right constraints.
Remember, the best ideas have broad appeal, strong hooks, increasing stakes/conflicts and satisfying endings. They should be simple enough for AI to visualize but compelling enough to keep people watching.
Start with the prompt I shared, experiment with different variations, and keep track of what works. Before you know it, you'll have more video ideas than you know what to do with.
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